5/31/2023 0 Comments Just checking on you messages![]() ![]() Some marketers swear by this technique, but it’s manipulative and undermines your ability to build trust with your contact.Īdditionally, subject lines benefit from verbs that inspire action, like eat, shop, watch, listen. We’ve all gotten emails that say something like “RE: our last meeting” when, well, there was no last meeting. That said, personal doesn’t mean faking a past interaction. See, most of our top performers are straightforward but personal. It’s better to be clear than it is to be clever, we’ve learned this by reviewing our top performing subject lines. Subject lines should indeed hook someone in, but you don’t want to pull the old bait and switch. Should You Use a Little Bit of Click-Bait? If you deliver something of value-specific to each interaction, then you’re giving your recipient a preview of what it’s like to work with you-you’re thoughtful, responsive, and put customer needs first. But, if you do this with wild abandon, you risk sending your contact the same information they’ve already received. Now, templating some of your messages is an excellent time-saving technique. But, many people from sales reps to solo-preneurs cut and paste email messages to save time. What’s more, Mark says that adding video to their strategy has “massively increased new member sign-ups.” Mark’s video is short, to-the-point, and addresses a missed call. Here’s a good example of a check-in from our client, Podcast Websites. If the goal is to get someone to move along in their decision-making process, taking a few minutes to record a video message may inspire them to take action-or at least give you a formal “no” so you can move on. Try creating a personal video as an alternative to the follow-up email. Have you had a moment to put together your thoughts?” I know you mentioned you’d like to put together some ideas for the direction you’d like to take-and I’m excited to see what you come up with and get started on the project. “Last Friday, we went over some ideas for your website. In this case, you might be following up a second time after a conversation. ![]() This tip probably makes the most sense if you’re a content creator, designer, freelancer type. What are they working on? What challenges are they dealing with? What would help you present a better offer? Ask your prospect about any new developments in their world. Follow-up messages tend to reveal more about the salesperson’s need to close, not what the prospect wants. Switch it up, rather than say you’re “just checking in” ask a question that aims to uncover more about the prospect’s need. Can you give me an update on x, y, and z by the end of the week? I’d love to hear how things are going with your onboarding process. If time is of the essence, try these tips instead:Īsk for an update in a straightforward manner, with the response as a call-to-action.įor example, if you’re itching to get the ball rolling, say something like this: You might have a time-sensitive offer on the table or need to gain an understanding of where a project stands. The problem with approaching a follow-up email this way is, nothing about that phrase suggests value. ![]() We all know that the dreaded phrase is just code for “why haven’t you emailed me back?”Ī “just checking in” is a passive request for a response, a closed deal, or an appointment. Those three little words, “just checking in” do more harm than good. ![]()
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